2019 xHamster Year-End Report

As we close out the year, we at xHamster would like to honor the women who have made our success possible: mom, lesbians and Alexandra Daddario.

In all seriousness, 2019 — like the past several years — has been the year of the woman. Not only did women continue to grow as part of the audience (28.56%), and cross the 50% threshold in at least one country (the Dominican Republic), but they lead the demand for an ever more varied and interesting porn world. [readmore][/readmore]

And now, onto the numbers:
2019 xHamster Year-End Report
In 2019, we saw over 100K video views every minute, and over 11,000 search requests. And what were they looking for?

Mom.

To be honest, it’s not the first time she’s been our #1 girl. She’s beloved both in the US and worldwide, and by men and women. (Although for the latter, “Daddy” is a strong #2).

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But coming hot on mom’s heels? Older women in general — at least in the US. Our category growth was strong all around, but women again surged with traffic to Granny (+50%), Mature (+14%), MILF (+17%), Old+Young (+45%) … while teen fell for the second year in a row (-2%).

And when it comes to the type of porn we watched in 2019, we saw a greater move toward authentic, independent film than big studio productions. Amateur was up +24% (our highest ranking category for 2019).

2019 xHamster Year-End Report 5On the world stage, it was searches for nationalities and ethniities that were showing expansion — French (+50%), German (+36%), Arab (+35%), British (+34%), Asian (+9%). Only Japanese fell (-16%), while still maintaining its top position as the most popular category worldwide.

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While Italian didn’t make the category list, it still found itself represented in our most searched for celebrity of the year, Alexandra Daddario, who edged out Scarlett Johansson for the top spot. But neither of them should get too comfortable. As mature women rise, so does Rosamund Pike — the actress turned 40 this year, and showed the greatest percentage increase of any major celebrity on the site (209% over 2018).

2019 xHamster Year-End Report 72019 xHamster Year-End Report 8And, in the midst of all the battles over borders and trade deals and Brexit, xHamster’s own demographic make-up remains strong. While the US is the leader, accounting for 17.7% of all visitors to the site, we contain multitudes.

Here’s to another year of diverse, independent porn!

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Published by xHamster
2 months ago
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nice to know that I have my very own personal Japanese, Mature Mom of my own
1 month ago
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Thank you for sharing this data. For those of us who are dedicated to the dissemination of sexuality and to inform about sex are very interesting topics. If they could be a little more detailed, for example to use them as a media, it would be ideal.
1 month ago
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thumbs up
1 month ago
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The women brought Real sexy, and took over the internets.
2 months ago
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Hi i don't expect my country Algeria to reach that level that is very good i m happy for it
2 months ago
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to Dark_Witch: Mia Khalifa, one and only! :-) We've added two more graphs covering the most popular pornstars in 2019! Thank you <3
to lynxxHamster: Agreed diversity is what makes the world fun. I'm curious though about one thing missing. Who was the most searched pornstar?
to lynxxHamster: Thanks Lynks, I believe that xhamster is the best site for gay porn as well straight and your results show it and also my personal little poll with my friends, xhamster is definitely winning more and more gay porn "connoisseurs"  :)
to Dark_Witch: And it's good! We are all about diversity after all <3
to aaner: Will follow up on it, thank you! The total worldwide visits to xHamster Gay, 2019 vs 2018 increased +38% :-)
good to see brazil number 6 top country, next year into top 5 :)
2 months ago
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thx for sharing these great results! why don't add some data about the gay users on xhamster too? i'd like to see the most popular male pornstar and gay categories too
2 months ago
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That was quite interesting
2 months ago
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Great results, thanks for sharing them...I'm always surprised to see the "winners" in each of the categories. I am surprised that my favourite searches are never near the top of the list, but that just shows the diversity in the xhamster viewers.
2 months ago
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Very interesting! Thanks for sharing these insights :-)
2 months ago
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i'm here every day  i am 81  
2 months ago
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Wow, the average time on site is a lot lower than I would guess. LOL God only knows how many days and hours I stay on xham. Well, Xham probably knows too.  What I always find interesting the top searches is stuff I never search for. So I guess I never go along with the crowd.
2 months ago
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to cumhereoften: so it might be all your visits, grats!  And keep in mind that in Australia you need to read the chart upside down
Girl power :P
2 months ago
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Australia so low...but I'm here every spare minute! Congratulations xHamster.
2 months ago
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nice! hup holland! haha
2 months ago
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